Kelsey Marineau's Portfolio

Advanced Public Relations

kelseymarineau — Wed, 19 May 2010 05:38:54 +0000

Advanced Public Relations was my capstone PR course at the University of South Florida. Through this class I, along with 6 team members, was given a local Tampa Bay company and told to structure a comprehensive public relations campaign complete with clearly-defined objectives and strategies to advance their business goals. Below is the link to our campaign booklet. I was the established research director so most all of my blood, sweat and tears ran down pages 9-42. I also designed the newsletter (page 53), brochure (pages 54-55), business card (page 61), FAQ (page 62), media coverage (page 64) and order form (page 70).

Tampa T-Shirts Campaign Booklet

Shriners Hospitals for Children Internship

kelseymarineau — Wed, 19 May 2010 05:22:09 +0000

coming soon…

Design Work

kelseymarineau — Wed, 19 May 2010 05:21:00 +0000

Here is some other design work I had done in other classes.

Click to view slideshow.

Journal Noting

kelseymarineau — Wed, 19 May 2010 05:16:09 +0000

One of my professors spoke at a Popular Culture Association Conference in Missouri about branding through social media. I helped conduct interviews and research for her findings. Below is the link to her paper. She hopes to submit this research project to a journal.

Brand Fans PCA

Media Kit

kelseymarineau — Wed, 19 May 2010 05:01:47 +0000

For another public relations course I was told to pick a company and structure a media kit for the organization. I chose to do the Ronald McDonald House Charities of Tampa Bay. All information is true of the company. All design aesthetic was my doing. I did change the company’s slogan. Below are the links to all publications.

Company History

Fact Sheet

Press Release

Donation Sheet (1 of 9 pages)

Writing for Public Relations

kelseymarineau — Wed, 19 May 2010 04:38:09 +0000

Below are links to some of my writing assignments from a course called writing for public relations including a press release, media alert, pitch letter, fundraising letter, etc.

Press Release about Swine Flu Survey Results

kelseymarineau — Wed, 19 May 2010 03:30:46 +0000

A press release was posted on USF News about the results of our swine flu survey. My groups picture and video are featured in this article with positive feedback. Below is the link to the press release.

http://usfweb3.usf.edu/absolutenm/templates/?a=1893&z=41

Swine Flu Survey Project

kelseymarineau — Tue, 08 Dec 2009 20:54:48 +0000

Here is another group project for my PR research class. It was a survey project to discover student attitudes towards the swine flu vaccine. We also made a video meant to influence their beliefs. Below is the link to our results and our video.

Swine Flu Survey

PR Interview Project

kelseymarineau — Tue, 03 Nov 2009 01:31:47 +0000

This is another group project for my public relations research class. We were told to interview public relation practitioners about social media and make podcasts out of the interviews. Below is a link to our paper which shows the purpose of our interviews, the methods we used, the results and a short conclusion. We have also included written transcripts of each of our interviews.

Social Media Interview Project

PR Monitoring Project

kelseymarineau — Wed, 23 Sep 2009 18:27:27 +0000

This is a group assignment for my public relations research class. Our group chose to do our monitoring project on Victoria’s Secret. Below is the link to our results.

PRmonitoringproject[1]