Advanced Public Relations

May 19, 2010 kelseymarineau

Advanced Public Relations was my capstone PR course at the University of South Florida. Through this class I, along with 6 team members, was given a local Tampa Bay company and told to structure a comprehensive public relations campaign complete with clearly-defined objectives and strategies to advance their business goals. Below is the link to our campaign booklet. I was the established research director so most all of my blood, sweat and tears ran down pages 9-42. I also designed the newsletter (page 53), brochure (pages 54-55), business card (page 61), FAQ (page 62), media coverage (page 64) and order form (page 70).

Tampa T-Shirts Campaign Booklet